20 June 2022 (Multimedia room. FCC room in streaming), from 10:00 to 10:30: Official opening of the XXXI edition of the Acede International Conference 2022. The following personalities will participate in the opening ceremony: Dr. Josep A. Rom, Vice-Rector of the Universitat Ramon Llull; Dr. Xavier Aldeguer Manté, General Director of Knowledge Transfer of the Generalitat de Catalunya; Mr. Joan Ramon Riera Alemany, City Councilor Barcelona City Council; Dr. Salvador Borrós Gómez, Managing Director of IQS; Dr. Luis Ángel Guerras Martín, President of Acede; Dr. Carles Moslares García, Dean of the IQS School of Management; Dr. Ramon Palau Saumell, President of the Organizing Committee. The session will be entirely in Spanish.
20 June 2022 (Multimedia room. FCC room in streaming), from 12:15 to 13:15: Plenary 1. The conference will be held by Dr. Saras Sarasvathy under the title "How effective entrepreneurs cocreate it". The session will be entirely in English.
20 June 2022 (Multimedia room), from 13:15 to 14:15: Special Session 1. First business discussion table: "Innovation with impact: an opportunity for the economy and the planet". Participating in the round table are Simon Lee (CEO Peninsula), Pablo Sánchez (CEO BCorp Spain), Javier de la Ossa (Expert in Project Acceleration). Moderator: Ms. Roser Grau (IQS Tech Factory Director). The session will be entirely in Spanish.
20 June 2022 (FCC room), from 13:15 to 14:15: Special Session 2. Academic round table: "Challenges and opportunities for Academia in a post-pandemic and crisis-shaken world". Dr. Debbie Keeling, Dr. Jose Benitez and Dr. Patrick Mikalef. Moderator: Dr. Jan Meyer (IQS). The session will be entirely in English.
20 June 2022 (room 1105), from 15:30 to 17:00: Special Family Business Session. The conference-colloquium will be "The management of family businesses: the case of Ferrer International" by Òscar Pérez (Chief Marketing , Market Access & BD Officer). Moderator: Dr. Myriam Cano (University of Jaén). The session will be entirely in Spanish.
20 June 2022 (room 1305), from 08:30 to 10:00, 10:45-12:15, 15:30-18:30: Business presentations by Gestionet: "Skills and abilities in the classroom with Business Simulators". The session will be entirely in Spanish.
20 June 2022 (room 1401, Neuromarketing Lab), from 10:45 to 12:15, 15:30 to 17:00: Commercial presentations by Imotions, an integrated analysis platform made to execute human behavior research with high validity. The session will be entirely in English.
21 June 2022 (Multimedia room. FCC room in streaming), from 10:00 to 10:45: Plenary 2. The conference will be held by Dr. Ko de Ruyter under the title "Remaining marketing strategy: driving the debate on grand challenges". The session will be entirely in English.
21 June 2022 (Multimedia room. FCC room in streaming), from 12:30 to 13:30: Special Session 3. Second business discussion table: "Innovation in the face of the climate crisis and the post-pandemic". The participants will be Mr. Carlos Velázquez, Director of Sustainability of Roca Group; Mr. Jaume Soler, Sales Manager of JJuan; Ms. Diana March, Global Technical Compliance Manager of Eurofragance. Moderator: Dr. Carles Malet (Associate Director of IQS). The session will be entirely in Spanish.
21 June 2022 (Multimedia room. FCC room in streaming), from 16:15 to 17:15: Meet the Editors with the participation of Dr. Debbie Keeling (Regional Editor European Journal of Marketing), Jose Benitez (Senior Editor Decision Support Systems), and Patrick Mikalef (Associate Editor Information & Management). Moderator: Dr. Jan Meyer (IQS). The session will be entirely in English.
21 June 2022 (room 1401, Neuromarketing Lab), from 11:00 to 12:30, 14:45 to 16:15: Commercial presentations by Imotions, an integrated analysis platform made to execute human behavior research with high validity. The session will be entirely in English.
21 June 2022 (Multimedia room. FCC room in streaming), from 17:30 to 18:30: Closing and awards ceremony. Participating will be Dr. Josep A. Rom, URL Vice Chancellor for Research and Innovation, Dr. Luis Ángel Guerras Martín, President of Acede, Dr. Carles Moslares García, Dean of the IQS School of Management and Dr. Ramon Palau Saumell, President of the Organizing Committee. The session will be entirely in Spanish.
